Promotional Items for Small Business Building
What do people love more than a great brand? Swag! Whether you sell your promotional items or offer them as giveaways or prizes, people love stuff! Promotional items with your company name and logo have been proven as effective marketing tactics, over some other techniques. In fact, nearly 80 percent of Americans have at least one promotional item and almost 60 percent of those people use their promotional items for up to two years! What does this mean for your small business? That is free advertising to everyone who has seen those items in the last two years, and if it wasn’t your brand they saw, you may have been missing out on valuable leads!
Almost 90 percent of people can recall brands and logos that they have seen on promotional items they have received, even if they did not keep the item. Additionally, 85 percent of consumers state that they have ended up doing business with the advertised company after receiving a promotional item. Those statistics are staggering in the marketing world — talk about a return on investment!
While you may think about pens, notepads, and frisbees as standard promotional items, there are so many options available (don’t worry, those items are still available too)! You can select from a wide range of promotional items to find a few that represent your brand. Once you have selected the perfect promo item, we here at Shirt Shack, can print, embroider, or engrave your company name and logo on the items to create the perfect custom, high-quality promotional product that is sure to impress your potential future clients!