Here at Shirt Shack, we use state-of-the-art technology and equipment to provide you with full-color and vector screen printing, embroidery, engraving, and more. In today’s blog post, we’re going to talk about how customized merchandise can promote growth and increase sales for your small business. Make your business stand out with customized promotional products such as tote bags, bottle openers, pens, and custom T-shirts. Continue reading to learn more, and if you’d like to place an order for custom merchandise, contact our team today!

What is Branded Merchandise?

Merchandise is any item that is sold, produced, or distributed for the purpose of generating revenue. Branded merchandise is merchandise with branded logos or designs attached to it. Creating merchandise with your small business’s logo or name can help get the word out about your business while also building your brand. Branded merch is great for all types of small businesses, from retail stores to restaurants!
There are many reasons why you might want to customize your own branded merchandise. For one thing, it’s a great marketing tool if you’re running a small business. People may not know what your business does just by looking at it, but they’ll usually recognize the brand name and its logo. This is especially true if you have a memorable or clever logo that will stick in people’s minds. By having t-shirts, hats, office supplies, water bottles, etc. created with your business name and logo, you can greatly increase your brand recognition. This means people will become more familiar with your company, and they’ll know what it represents even if they never see it in person.

How To Create Your Designs

There are a few ways you can go about creating your designs for custom merchandise. Most companies will provide some sort of design template that you fill out and send back with the order. If you’re on a budget, though, it’s possible to create your own designs using nothing more than a pen and some paper. If you’re unsure about what you want your design to look like, our team can help! We’ll let you know what will work best for the merchandise you’re looking to print on as well as help you brainstorm ideas.

Types of Merchandise

The first thing you need to decide when it comes to customizing your own merchandise is what type of products you want to print on. Some popular choices include t-shirts, hats, towels, bags, and mugs. You can also choose a selection that’s a little more specific or niche if you’d prefer. For example, if you want to create specific merchandise for gamers, you could have t-shirts and hats printed with video game images like controllers or headsets.

Where To Market Your Merchandise

Now that you have your designs created and the merchandise is being printed, you need to make sure people know about it. The best way to do this is through online marketing. This includes things like social media marketing, blogging, and forums. You can also try giving your merch away as promotional items to generate interest in your company. This can be a hard sale for some people, but if the items are free, then people don’t have much to lose by trying them out.

Feature Items On Your Website

If you create unique or stylish merchandise, then it makes sense to feature them prominently on your website. This helps increase the amount of traffic people are sending your way, which can result in more sales. Customers will also be able to see multiple products at once instead of just one item, which may give them ideas about what they want to buy for their own use.

Bundle Branded Merchandise With Popular Items

Some people may not want to purchase custom merchandise on their own. This is where bundling comes in. You can create bundles that include popular items along with custom merchandise, which are then sold at a low price. Customers will be able to get multiple things at once instead of just one item, and they’ll appreciate the convenience of having everything packed up and ready to go.

Be Smart About Product Placement

Another marketing tactic you can employ is strategically placing your custom merchandise within your store. This may be limited by the size of your storefront, but if people see a bunch of merchandise that they’re interested in, then there’s a good chance that will bring more business into your store. People do judge a book by its cover, so this means that clothing racks that are closer to the front of your store will likely get more attention.

You can also draw people’s attention to custom merchandise by having daily deals or discounts on specific types of products. For example, you could sell popular t-shirts for 10% off on Mondays and Thursdays.

Let Shirt Shack Help You Grow Your Business With Custom Merchandise! 

Merchandise is any item that is sold, produced, or distributed for the purpose of generating revenue. Branded merchandise is merchandise with branded logos or designs attached to it. Creating merchandise with your small business’s logo or name can help get the word out about your business while also building your brand. Branded merch is great for all types of small businesses, from retail stores to restaurants!
There are many reasons why you might want to customize your own branded merchandise. For one thing, it’s a great marketing tool if you’re running a small business. People may not know what your business does just by looking at it, but they’ll usually recognize the brand name and its logo. This is especially true if you have a memorable or clever logo that will stick in people’s minds. By having t-shirts, hats, office supplies, water bottles, etc. created with your business name and logo, you can greatly increase your brand recognition. This means people will become more familiar with your company, and they’ll know what it represents even if they never see it in person.